Erase the Internet

To promote the Michel Gondry film,  Be Kind Rewind, we erased the internet and invited people to help us recreate (or ‘Swede’) it by hand.   People could search a handmade (or ‘Sweded’) version of the internet via a  plasticine Google search engine. They could even contribute user- generated web pages of their own.

This campaign won a silver One Show pencil and was a finalist at Cannes  and D&AD.